Startup Alchemy

Work with Startup Alchemy

Two ways to work with me

Learn the Startup Alchemy tools in a small live course and apply them yourself, or work on your own company with me, one-on-one.

Learn the tools

Alchemy Foundations

A live course in a small group, for founders who want the method and will apply it themselves.

  • 6 live sessions on Zoom, 90 minutes each
  • Weekly, evenings Israel time, in English
  • Up to 25 founders in each cohort
  • First cohort starts in December 2026
  • Optional after the course: 3 hours one-on-one with me, on your own work
Register your interest

One-on-one, on your company

The Alchemy Stress Test

Five hours on your company, with me. The first step for founders who want my read on their own business.

  • A 2-hour deep dive with you and your co-founders
  • 2 hours of my own analysis, and a written report
  • A 1-hour handover: we go through the report together
  • Continue into the 12-week program, guided or hands-on
  • Your Stress Test fee is credited in full if you continue
Request a Stress Test

Not sure? Want the method, to use yourself? Take the course. Want my read on your company? Start with the Stress Test.

Learn the tools

Alchemy Foundations, session by session

The tools I use with every company, taught live. You work on your own business between sessions; the course itself isn't specific to your company.

  1. The Focus MapWho will pay you the most money, in the shortest time? The three tests: bleed or greed, whose job is on the line, and can they decide in time.
  2. The money storyThe Three U's: urgent, unmet, unfair. Finding the crisis that's already happening in your market, instead of inventing one.
  3. The investor's formulaHigh-cap market gap, plus your solution's draw power, plus feasibility. And the conditional yes: the market story that comes before the product.
  4. Claim, Safe, ProvenHow investors sort everything you tell them, and the five levers of shareholder value you can pull to move up.
  5. The Yes FunnelMarket first, product second. The three handshakes: what customers, partners and investors each say yes to.
  6. The Alchemy PlaybookOne Playbook, from which you draw your investor pitch, your customer pitch and your plan. Round one: gather what you already have.

After the course, if you want my eyes on your work: add a block of 3 hours one-on-one with me, to go over what you've built.

One-on-one, on your company

The Alchemy Stress Test, step by step

Five hours, on your company only. It's also how every one-on-one engagement with me begins.

2hours
The deep diveWith you and your co-founders. We take your company through the tools, with your real numbers.
2hours
My analysisI work through what we found on my own, and write it up in a report.
1hour
The handoverWe go through the report together, and pull it into one picture.

What we cover

  • Who will pay you the most money, in the shortest time: the three tests
  • Bleed or greed, with a number from real data
  • The Three U's: urgent, unmet, unfair
  • Your conditional yes: the market story, told in under five minutes
  • The three handshakes, and the five levers of shareholder value

What you leave with

  • A written report on your company
  • Your evidence-based value proposition
  • A first draft of your Yes Funnel
  • The first layout of your Alchemy Playbook

If you want to keep going: the 12-week Playbook & Growth Roadmap, in one of two ways. What you paid for the Stress Test is credited in full.

GuidedI teach you the method one-on-one. You do the work; I check it and steer.
Hands-onWe build it together, and I work on it with you between sessions.

Let's talk

Choose a path and leave your details. I read every one myself and get back to you on WhatsApp within two business days, with dates and details.

Your path

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Shu Eliovson
Shu Eliovson5 exits as operator & founder · Built and led Deloitte's Strategic Storytelling & Investor Readiness practice