Startup Alchemy

Work with Startup Alchemy

Two ways to work with me

Learn the Startup Alchemy tools in a six-week live course and apply them yourself, or work on your own company with me, one-on-one.

Learn the tools

Alchemy Foundations

The method in six live sessions, for founders who want it and will apply it themselves. In a small group, or one-on-one.

  • 6 sessions on Zoom, 90 minutes each, in English
  • In a group: for founders based in Israel, up to 25 in a cohort. A cohort starts once enough founders have registered.
  • One-on-one: open to founders anywhere, starting when you're ready
  • Optional after the course: 3 hours one-on-one with me, on your own work
Register your interest

One-on-one, on your company

The Alchemy Stress Test

Five hours on your company, with me. The first step for founders who want my read on their own business.

  • A 2-hour deep dive with you and your co-founders
  • 2 hours of my own analysis, and a written report
  • A 1-hour handover: we go through the report together
  • Continue into the 12-week program, guided or hands-on
  • Your Stress Test fee is credited in full if you continue within 60 days of the handover
Request a Stress Test

Not sure? Want the method, to use yourself? Take the course. Want my read on your company? Start with the Stress Test.

Learn the tools

Alchemy Foundations, session by session

The tools I use with every company, taught live, in a group or one-on-one. You work on your own business between sessions. The course teaches the method; building your full Playbook with you is the 12-week program.

  1. The Focus MapWho will pay you the most money, in the shortest time? The three tests: bleed or greed, whose job is on the line, and can they decide in time.
  2. The money storyThe Three U's: urgent, unmet, unfair. Finding the crisis that's already happening in your market, instead of inventing one.
  3. The investor's formulaHigh-cap market gap, plus your solution's draw power, plus feasibility. And the conditional yes: the market story that comes before the product.
  4. Claim, Safe, ProvenHow investors sort everything you tell them, and the five levers of shareholder value you can pull to move up.
  5. The Yes FunnelMarket first, product second. The three handshakes: what customers, partners and investors each say yes to.
  6. The Alchemy PlaybookOne Playbook, from which you draw your investor pitch, your customer pitch and your plan. Round one: gather what you already have.

After the course, if you want my eyes on your work: add a block of 3 hours one-on-one with me, to go over what you've built.

One-on-one, on your company

The Alchemy Stress Test, step by step

Five hours, on your company only. It's also how every one-on-one engagement with me begins.

2hours
The deep diveWith you and your co-founders. We take your company through the tools, with your real numbers.
2hours
My analysisI work through what we found on my own, and write it up in a report.
1hour
The handoverWe go through the report together, and pull it into one picture.

What we cover

  • Who will pay you the most money, in the shortest time: the three tests
  • Bleed or greed, with a number from real data
  • The Three U's: urgent, unmet, unfair
  • Your conditional yes: the market story, told in under five minutes
  • The three handshakes, and the five levers of shareholder value

What you leave with

  • A written report on your company
  • Your evidence-based value proposition
  • A first draft of your Yes Funnel
  • The first layout of your Alchemy Playbook

One-on-one, on your company

After the Stress Test: the 12-week Playbook & Growth Roadmap

If you want to keep going, there are two ways. What you paid for the Stress Test is credited in full if you continue within 60 days of the handover.

Guided

I teach you the method one-on-one. You do the work; I check it and steer.

  • 12 sessions of 90 minutes, over 12 weeks
  • You build your Alchemy Playbook: one document you draw your investor pitch, customer pitch and plan from
  • Between sessions you test the story on real people; I review your work and steer
  • For founders with the time to do the work themselves

Hands-on

We build it together, and I work on it with you between sessions.

  • 12 sessions of 90 minutes, over 12 weeks
  • Between sessions, up to 2 hours of my own work, on a list we agree at the end of each meeting
  • Investor, customer and partner stories, a dated go-to-market, and the materials drawn from your Playbook
  • You decide what goes in and own the facts and figures; I bring the method and the craft

Both begin with the Stress Test.

Request a Stress Test

Let's talk

Choose a path and leave your details. I read every one myself and get back to you on WhatsApp within two business days, with dates and details.

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Shu Eliovson
Shu Eliovson5 exits as operator & founder · Built and led Deloitte's Strategic Storytelling & Investor Readiness practice